What is TrustRank? 10+ ways to increase trust for effective websites

What is TrustRank? 10+ ways to increase trust for effective websites
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TrustRank may be a term you’ve heard about when doing SEO website, but not everyone pays attention to this metric. Because Google has hidden the TrustRank index and there is no tool to score the TrustRank for the website. But Google still takes TrustRank as a criterion to evaluate the quality of your website. So what is TrustRank, what factors make up TrustRank? Let’s learn about this SEO term with me in the article below!

What is TrustRank?

TrustRank (also known as Authority) is the trustworthiness of a website to search engines. A website with a high TrustRank must be a website that complies with the criteria that search engines evaluate. The higher the TrustRank, the more likely your website is to rank high on the search engines.

What is TrustRank?
What is TrustRank?

You can imagine TrustRank as a shield to protect a limited website from being played by opponents, shooting dirty backlinks. In many cases, you may be fouled by a competitor, but Google Search Console doesn’t notify you in time, your website has been crashed.

Through TrustRank, Google will evaluate the current status of the website, analyze backlinks, remove spam websites with the goal of improving high rankings for websites that meet the criteria.

Factors affecting TrustRank

To optimize search engines to increase TrustRank, website SEOs need to pay attention to the following factors:

  • Domain name (Domain): Domain name exists for a long time, is mentioned in many places and the website works well, so its reliability is also high.
  • Domains grow naturally: Domains that are not spammed, never penalized by Google will have a higher TrustRank.
  • Backlink: Backlink is always an important factor for website ranking, reliability assessment is no exception. So as soon as you start building a website, you should build through sites with high Page Rank, domain names ending in .edu, .gov, .org.
  • Error 404: Error 404 of the website means low Trust and vice versa.
  • Limiting External links: When you put too many External Links – linking to an external website, then you are transferring the flow of your pagerank power to someone else’s website. Therefore, it is necessary to limit the rate of placing External Link in the article.

How to increase TrustRank for your website?

The following are the factors that help the website trustrank level, drawn from the Google guidelines:

Brand Domain

This is your domain name and brand name. For example, if you are in the business of “SEO services”, you can name your website “bestseotool.net”.

How to get your brand name or service to name your domain name will make keywords more favorable in SEO.

Brand Domain
Brand Domain

However, if you do not know how to SEO properly, it is easy to be penalized by Google and even if other factors are up to standard, it is still very difficult to get to the top sustainably.

About Page

This is a company profile page that helps users gain more information and trust about your company. So, invest in content for your company’s introduction page, the more information you provide, the more Google appreciates it.

About Page
About Page

The items you can refer to the implementation in this section are:

  • Company history
  • Core values
  • Company Mission
  • 5 year vision

Contact Page

This is a page that provides your company’s contact information for customers when they need to contact or learn more about your company on other platforms.

The information in this section usually includes:

  • Company name
  • Phone number
  • Address
  • Email

Privacy Policy & Terms of Service

These two pages play a big part in whether your site is ranking or not. Because the content of this page is set up to protect the interests of customers.

Therefore, Google will greatly appreciate your website when providing transparent information towards users. From there, SEO to top Google will also be more convenient.

Privacy Policy & Terms of Service
Privacy Policy & Terms of Service

The content of these two pages does not have to be creative or new, to save time you can completely copy the content on other websites, then change the information accordingly and then post it on your website. Don’t worry about being penalized by Google.

The reason you can copy content for these two sites is because almost every kind of policy is created to serve the interests of customers, so Google will not be strict in copying content.

Outbound Links

You can put some outbound links from your site that redirect to other sites so it will help Google trust your site more.

However, note that you must learn in advance about the websites that you will put links to, absolutely do not link to bad websites with such malicious content that will inadvertently affect your website and your risk of being penalized by Google.

Many of you are also worried that putting such outbound links will make the site less powerful. It is true that the website power will be reduced a bit, but Google will still appreciate the website and increase your TrustRank score.

If you are afraid that the outbound link will lose strength points, then you can nofollow the link so you won’t have to worry about your website losing strength points anymore.

Bounce Rate

Bounce Rate is the rate at which visitors leave a website without taking any action, such as clicking a link, filling out a form, or making a purchase. Google will base on the Bounce Rate index to score TrustRank for your website.

Bounce Rate
Bounce Rate


Often will provide articles sharing knowledge and experience in a certain field. If you do not have a blog section, then I recommend investing in your website right away.

Because when you update information, share knowledge and provide more value to customers, Google will prioritize and score TrustRank for your website.

Blog Comments

Users after reading the article if they have any questions or comments will often leave a comment in the comment box below each article.

If your article has more comments, it means that your content is quite interesting and is being interested by many people. Google will base that on to evaluate your website as a quality website that provides useful content.

Blog Comments
Blog Comments

Do not copy content

You absolutely must not copy content from other sites because sooner or later you will be penalized by Google Panda.

Some of you have used the method of spin content, but even if you do, you will still be penalized by Google. If there is spin content, I recommend doing it only for satellite websites, and your main website is best not to spin content.

Chrome Bookmarking

When you read good content on a certain website or newspaper, you tend to go to that website and read new articles. To make it easier for users to search, Google has designed a star-shaped Bookmarking feature.

You just need to click on the star image and save it on the bookmarks bar to easily access the website you want instead of having to search on Google like before.

It is the star used to store in the bookmarks bar that will be the criterion for Google to evaluate the TrustRank score, if your website is bookmarked by many people, Google will identify your website as a website with good content.

Google News Website Backlink

Google News is rated and approved as the most trusted website on the Internet. A website that gets featured on Google News really has to be rigorously evaluated before it gets there. You need to know that this is not easy.

So you have to create something really credible to get it noticed, for example research on Google’s evaluation criteria to improve the website. The main content is the most important factor to be evaluated and reported.

If you appear in Google News and make it a backlink for your website, the credibility of the website will increase.

Google will rely on user satisfaction and Google bot to analyze the authority for each website. So during the process of building and developing a website, you must regularly optimize the factors related to TrustRank to get Google’s appreciation of your website and it will help avoid negative SEO.

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